2009 Hide His Gun advertising campaign launched

'Hide his gun and help commit the crime' is the message behind Trident's latest publicity campaign. Trident, the Metropolitan Police partnership with London's black communities, has developed the campaign to target 15-19 year old women of African and African-Caribbean heritage who are increasingly becoming involved in the movement and storage of firearms, on behalf of others.

The campaign illustrates that girls who carry and store guns for others are helping to commit the crime, both morally and in the eyes of the law.

There is also a wider community message which encourages people to come forward with information to Crimestoppers. The campaign uses a combination of powerful imagery on posters and storytelling through radio and cinema advertising to engage with the target audience. The posters are being used across poster sites and on female washroom panels in pubs and bars, as well as being distributed to shops via street teams handing out flyers.

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ANPR Intercept Team Hits the Road

A special police team dedicated to tackling criminals spotted by ANPR cameras, has begun operating across West Yorkshire.

The ANPR (Automatic Number Plate Recognition) Intercept Team is made up of officers from West Yorkshire Police’s Operations Support Division, based at Carrgate, who are perfectly placed to respond to ANPR hits on the county’s roads.

West Yorkshire Police’s ANPR system uses a network of cameras which scan the number plates of vehicles and runs them through police and insurance databases. If a vehicle that has committed an offence is spotted, the police intercept it.

ANPR was first used by West Yorkshire Police eight years ago, when in its fledgling state it comprised a van and a laptop. Today ANPR in West Yorkshire is one of the best in the country and is made up of around 210 cameras which are linked to other police systems such as CCTV and in-car cameras. All of this provides the police with increased intelligence to tackle criminality on the roads.

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